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It expresses the essential characteristics of the organization, the nature of its business, its corporate responsibilities, and the principles/values under which it operates. It involves scope of the company’s business (its product-market strategy – its strategic business units – or its basic strategy).
Under this specialization students will understand business policies which are the guidelines developed by an organization to govern its actions, decisions making skills, policies regarding deals with acquisition of resources in order to meet an organization’s objectives.

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