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health

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Students will study, how individuals and entities relay information through mass media to large segments of population at the same time. The different sectors involved are print, like newspaper, magazine, and book publishing; electronic media like radio, television, films, internet and mobile phones. The students will become aware of how these mediums are used for disseminating information. They will understand media studies, advertising, broadcasting, journalism, public relations, content writing etc.  Special emphasis will be given in identifying customers, their behavior (social, economical, and emotional).

BASIC DETAILS
SEMESTER -1
301 ORGANISATIONAL MANAGEMENT
302 MARKETING MANAGEMENT
303 MANAGERIAL ECONOMICS
304 FINANCIAL MANAGEMENT ACCOUNTING
305 QUANTITATIVE METHODS-I
306 COMPUTERS IN MANAGEMENT
307 HUMAN RESOURCE MANAGEMENT
308 MANAGEMENT INFORMATION SYSTEM
309 ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT
SEMESTER – II
401 FINANCIAL MANAGEMENT
402 PRODUCTION & OPERATION MANAGEMENT
403 QUANTITATIVE METHODS-II
404 MARKETING RESEARCH
405 ECONOMIC AND BUSINESS ENVIRONMENT
406 BUSINESS COMMUNICATION & NEGOTIATIONS SKILLS
407 INTERNATIONAL BUSINESS NEGOTIATIONS
408 BUSINESS POLICY
409 CORPORATE POLICIES AND PRACTICES
SEMESTER – III
501 BUSINESS LAW
502 GENERAL MANAGEMENT
503 BUSINESS COMMUNICATION
504 OPERATION RESEARCH
505 RESEARCH METHODOLOGY
506 GLOBALISATION OF BUSINESS
507 INDIAN MACRO ECONOMICS ENVIRONMENT
508 BUSINESS ETHICS
509 MULTINATIONAL MANAGEMENT
510 DIVERSIFIED FINANCIAL OFFERING
SEMESTER – IV
671 JOURNALISM AT A GLANCE
672 ADVERTISING
673 PUBLIC RELATIONS
674 CORPORATE COMMUNICATION
675 REPORTING
676 WRITING

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