[spb_text_block pb_margin_bottom=”no” pb_border_bottom=”yes” width=”1/1″ el_position=”first last”]

SALES

[/spb_text_block] [fullwidth_text alt_background=”none” el_class=”mba-justifi” width=”1/1″ el_position=”first last”]

Marketing feeds sales. Sales and marketing go hand in hand. Marketing attracts the leads and shows potential clients and some of those leads will turn into sales prospects. Therefore it can be said that marketing involves a long-term view of customer relationships. This relationship may open avenues for future sales and revenues. An important aspect of sales and marketing is retaining a client.
Sales people use the resources effectively that marketing people had a part in building. There needs to be a partnership between the Sales and Marketing departments.Summing up Marketing is what you do before and after the sale. It is the strategy that will identify prospects that will lead to the sale. It is of outmost importance that a marketing professional understands client’s needs.The evaluation criteria of the program are common for all the courses. However for those doing specialization in sales and marketing internal assessment will include case studies, seminars and group activities.Every student has to undergo a compulsory intern ship program. A project report for the same must be submitted with the given format for successful completion of the program.

BASIC DETAILS
SEMESTER -1
301 ORGANISATIONAL MANAGEMENT
302 MARKETING MANAGEMENT
303 MANAGERIAL ECONOMICS
304 FINANCIAL MANAGEMENT ACCOUNTING
305 QUANTITATIVE METHODS-I
306 COMPUTERS IN MANAGEMENT
307 HUMAN RESOURCE MANAGEMENT
308 MANAGEMENT INFORMATION SYSTEM
309 ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT
SEMESTER – II
401 FINANCIAL MANAGEMENT
402 PRODUCTION & OPERATION MANAGEMENT
403 QUANTITATIVE METHODS-II
404 MARKETING RESEARCH
405 ECONOMIC AND BUSINESS ENVIRONMENT
406 BUSINESS COMMUNICATION & NEGOTIATIONS SKILLS
407 INTERNATIONAL BUSINESS NEGOTIATIONS
408 BUSINESS POLICY
409 CORPORATE POLICIES AND PRACTICES
SEMESTER – III
501 BUSINESS LAW
502 GENERAL MANAGEMENT
503 BUSINESS COMMUNICATION
504 OPERATION RESEARCH
505 RESEARCH METHODOLOGY
506 GLOBALISATION OF BUSINESS
507 INDIAN MACRO ECONOMICS ENVIRONMENT
508 BUSINESS ETHICS
509 MULTINATIONAL MANAGEMENT
510 DIVERSIFIED FINANCIAL OFFERING
SEMESTER – IV
611 ADVERTING MANAGEMENT
612 INTERNATIONAL MARKETING MANAGEMENT
613 MARKETING IN SERVICE INDUSTRY
614 SALES AND DISTRIBUTION MANAGEMENT
615 CONSUMER BEHAVIOUR
616 STRATEGIC MARKETING
617 BRAND MARKETING
618 MARKETING OF FINANCIAL SERVICES AND PUBLIC UTILTIES
619 MARKEING OF HOSPITALITY AND HEALTH SERVICES
620 E-MARKETING

[/fullwidth_text] [fullwidth_text title=”Get Started – MBA & PGDM 2015″ alt_background=”alt-two” el_class=”mba-page-back” width=”1/1″ el_position=”first last”]

Oops! We could not locate your form.

[/fullwidth_text]