Bachelor of Business Administration (BBA)

Students learn through the renowned case method of instruction, where they step into the shoes of case protagonists daily, learning to make difficult decisions and being challenged by the diverse perspectives of their classmates.

The BBA begins with laying the foundations of leadership through three core-learning experiences. You are then given the opportunity to specialise in finance, marketing or strategy. You may also explore additional business subjects such as entrepreneurship, international business or supply chain management and business sustainability. An important part of our MBA is the team-consulting project that happens towards the end of the year and is an opportunity for you to bring theory into practice and tackle real life business challenges. The final stage of your MBA is your graduation project (dissertation).

Core learning experiences

1. Decision making under uncertainty

You will learn about the intellectual perspectives and methods that underpin the practice of making decisions essential for business management. In this course you will explore the many different disciplinary and methodological traditions that should inform effective analyses of the business world. You will also learn how informed thinking and analysis will assist you in making decisions and delivering better business outcomes.

2. Business strategic management

This section of the programme covers five key business disciplines from a strategic perspective which is covered in five individual courses. These are strategy (Strategic management), HR and operations (Managing resources), marketing (Marketing management), Finance (Financial information and analysis), and business environment (Global economy). You will develop the skills expected of senior managers and be capable of developing a career in any leading organisation. This learning experience ends with a week-long intense team-consulting project where you will be challenged to cover and to integrate the areas/subjects studied both in the core courses as well as in the electives.

3. Strategic foresight

This course is designed to broaden your perspective by encouraging you to listen and think about tangible strategic challenges, in both local and international contexts, which are presented to you by experienced business leaders, entrepreneurs, consultants and/or public servants. Guest speakers cover issues such as:

• How is technology and innovation shaping organisations? Is it disruptive?
• Is globalisation still alive in the twenty-first century?
• How are millennials changing or influencing organisational cultures?
• To what extent do local (national) procedures and regulations support or inhibit a business internationalisation agenda?
• How do risk management and responses to uncertainty present themselves in day-to-day strategic implementation?
• How are Corporate Social Responsibility (CSR), Environmental Protection and/or Ethical Behaviours embraced and introduced during strategic discussions?

Through guided discussions after each presentation and case-discussions complementing these topics, you will learn to develop skills to articulate previous and potential future responses to strategic challenges, and the likely effectiveness of these responses.

Following the core courses you will pick five optional courses, enabling you to specialise in finance, strategy or marketing. The courses on offer vary each year and are taught by a range of leading academics and practitioners, based on their research or personal experience of the corporate world.

Core courses

• Decision making under uncertainty
• Financial information and analysis
• Global economy
• Managing resources
• Marketing management
• Strategic foresight
• Strategic management.

Optional courses may include

• Business-to-business relationship management
• Cases and challenges in services marketing
• Change management
• Consumer behaviour
• Corporate image, branding and communication
• Digital marketing
• Entrepreneurial finance
• International financial analysis
• International financial management and corporate finance
• International strategy for multinational enterprise
• Organisational security: Managing cyber security and insider threats
• Project leadership and control
• Strategic human resource management
• Supply chain management.

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